My Interview on SparkPlugging: How to Take the Freelance Plunge in 6 Months

Posted by Selene M. Bowlby

on July 3rd, 2008 / Add Comment »

Wendy Piersall of SparkPlugging (formerly eMoms at Home) recently interviewed me about my recent journey towards self-employment. That interview was just published in the Internet Entrepreneur Channel of the blog!

I hope you’ll head on over to SparkPlugging to read the interview!

Asking the Right Questions

Wendy asked me some very thought provoking questions about the preparation and process that I went through in reaching my new full-time freelance status. I hope my answers are helpful to anyone else out there who is considering taking the “freelance plunge” too!

Thank you so much for the interview, Wendy!

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Category: Blogging, Business, Marketing, Personal, Productivity, Uncategorized, Work / Life Balance

Happy 4th of July!

Posted by Selene M. Bowlby

on July 4th, 2008 / 1 Comment »

I’d like to wish everyone a wonderful 4th of July!

I know this year’s Independence Day will have significant meaning to me, as I celebrate my own new found freedom!

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Category: Personal

Get Clients Now! Filling the Pipeline, Week 2

Posted by Selene M. Bowlby

on June 30th, 2008 / 1 Comment »

Here we are at the 2nd week of the Get Clients Now! 28 Day Marketing Program aimed at Filling the Pipeline. I hope everyone had a productive first week!

I’ve been doing a lot of work on my Success Ingredient items (specifically Networking Venues). I’m seeing a huge difference this time around as far as being able to spend MUCH more time on the program specifics… maybe a little TOO much time, LOL, but good none-the-less.

Success Ingredients - Week 1

I seem to be putting off the Description of Services (repeat of last month…) this time in favor of the Networking Venues. I’ve done a great deal of work in this area, updating some of my unused social media profiles, and setting up a lot of new ones. I’ve got a post on social media in the works for later this week where I’ll link to all of my profiles…

  1. Networking Venues - Progress: 75%
    by July 4, 2008 - Swaped this with Description of Services
  2. Description of Services - Progress: 90%
    by July 11, 2008 - Swaped this with Networking Venues
  3. Web Promotion Strategy - Progress: 10%
    by July 18, 2008

    I mentioned last week that I’m reading Itty Biz’s new eBook:
    SEO School: How to Become an SEO Ninja to help with this Success Ingredient. If you haven’t bought the eBook yet - today’s the last chance for you to get the $9 discount - so consider getting it at the discounted rate today!

    Get $9 OFF until July 1st with the Discount Code: MovingDay

Daily / Weekly Actions - Week 1

I did great last week as far as accomplishig items from my daily / weekly action list. I’ve been able to spend SO much time focusing on my marketing efforts, since taking the “freelance plunge” in order to run my business full time.

  • Total (# of 10)
    7 - 9 - 8 - 8 - 7

Program Goal - Week 1

I’m off to a slow start as far as reaching my program goals, but I’m only 1 week into this program, so I expect this will pick up.

On the new client front - I now have new work from an existing client, and am wondering whether or not I should include that in the New Client count?

It generally does take less work to get new work from an existing client, however there is still work involved, which is why I’m considering including this in my Program Goal Progress. I’d love to hear your thoughts on the matter!

I’m on the verge of adding a NEW client to the list, but have to wait for the paperwork to come in before I can count this as official.

  • Program Goal
    20 new prospects / 4 new clients
  • My Progress
    10% - 2 new prospects / 0% - 0 new clients

How Was Your First Week? And A Quuestion…

I’m anxious to see how everyone last week! Please leave a comment below and let us know about your progress. Are there any specific challenges you have been facing with the program?

And a specific question: What are your thoughts as far as including New work from an Old client in your “New Client” list?

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Category: Business, Marketing

Get Clients Now! Filling the Pipeline, Week 1

Posted by Selene M. Bowlby

on June 23rd, 2008 / 4 Comments »

For those of you who have been following along with the Get Clients Now! posts, you know that I’ve just started a 2nd program this weekend.

If you don’t know what I’m referring to, please see the Intro Post on the series - basically, I’m making myself accountable for my marketing efforts by publicly posting my goals and progress on the program found in the book Get Clients Now! A 28-Day Marketing Program for Professionals, Consultants, and Coaches by C.J. Hayden

This Month’s Focus

Get Clients Now focuses on the Four Stages of the Universal Marketing Cycle:

  • Filling the Pipeline
  • Following Up
  • Getting Presentations
  • Closing Sales

Although my first program focused on Filling the Pipeline. At the risk of being repetitive, I’ve decided to focus this program on on Filling the Pipeline again.

I’m doing this because primarily, with my last program, I was still juggling both a full time day job while running my business part time (approximately 20-30 hours a week on nights and weekends). With only 4-5 hours a day to spend on my business, it just wasn’t realistic for me to dedicate 1-2 hours a day of that time on marketing. So my marketing efforts were often put on the back burner.

This time will be different! I’ve just finished up my first week running my business full time (I recently took the freelance plunge, and am LOVING that I can spend so much time focusing on my business and my clients, etc.) Last week was amazing to say the least - I got so much accomplished, and really do have to wonder how I managed before. I still have so much to do (both in house projects, as well as client work).

Anyway, my last program was hugely successful, despite the fact that I was only able to spend about half of the time that I wanted to on my marketing efforts. This time around, I will be able to dedicate the proper amount of time and effort to the program, and I’m very excited about the potential that will bring.

So, without further ado, let’s begin the program!

Action Worksheet - My Program Goals and How I Will Obtain Them

Below are my program goals for my second Get Clients Now! program. If you are joining along, you can download the FREE marketing plan worksheets from the Get Clients Now web site.

Although I’m working on Filling the Pipeline again, the book has so many suggestions, that I will be varying my program specifics greatly this time. Yes, some elements are the same, but there are some new ones thrown in as well. I’m also doubling my program goals from the last time.

Start Date

  • June 21, 2008

What strategies will you use?

  • Networking and Referral Building
  • Writing and Publicity
  • Advertising

Where are you stuck or what needs the most work?

  • Filling the Pipeline

How much business do you have now?

  • $X,XXX / month
    Yes, I’m still keeping the dollar amounts private

How much business do you really want?

  • $X,XXX / month x 2
    I’d like to double my monthly business income

What would that get you?

  • Enough of a monthly income to not only replace my old paycheck, but to save up for a new computer, as well.

What is your program goal?

  • 20 new prospects / 4 new clients

What will be your reward?

  • New office/computer/organizational supplies
    $50 maximum

Success Ingredients

  1. Description of Services
    I got a big head start last month, but still have some finalizing to do. I also want to re-structure my shopping cart so the services are listed in a more user friendly format. As-is now, it’s more suited to other internet professionals who know exactly what they need. I’d like to put together more packages that would be better suited to web newbies.
    by July 4, 2008
  2. Networking Venues
    Something else I got a head start on last month, but need to finalize. I’d like to narrow down which social media sites I plan to utilize the most, maximize my profiles on these sites - and start using them!
    by July 11, 2008
  3. Web Promotion Strategy
    This might involve some paid advertising, but my primary goal here is to work on Search Engine Optimization. By the end of the month I want to narrow down a few sets of keywords and keyphrases that I plan to target, update my search engine optimization techniques, and re-submit my site to the search engines.
    by July 18, 2008

    By the way - as part of my web promotion strategy, I’ll be reading Itty Biz’s new eBook: SEO School: How to Become an SEO Ninja. If you like Naomi’s writing style on her blog, you’ll love it in her first eBook - it definitely does NOT feel like school. If you decide you want a copy, you can get $9 OFF until July 1st with the Discount Code: MovingDay

Daily / Weekly Actions

  1. Daily: Spend 1 hour on my Success Ingredient Projects each day
  2. Daily: Post 2 blog comments each day
  3. Daily: Make 2 message board posts each day
  4. Daily: Post 1 Q/A Answer each day
  5. Weekly: Post 1 Q/A Question each week
  6. Weekly: Publish 2 posts on my blog each week
  7. Weekly: Make 1 new community contact each week
  8. Weekly: Select / maximize 2 social media profiles each week
  9. Weekly: Find 1 new place to submit my web site to each week
  10. Daily: Plan my day each morning (or the night before)

Special Permission

  • I Deserve to be Successful!

A Few Changes

Now that I have 40 hours a week to spend on my business, I’ll be putting a big focus on my marketing efforts. This time around, my goal is to accomplish at least 7-8 daily/weekly actions every day (I had some much lower numbers last time around).

One thing that I found mis-leading about scoring your daily/weekly actions is that C.J. Hayden suggests giving yourself a Y for weekly items that you might not have done on a given day, as long as you had not planned on working on it. I find that to be misleading, because I could just not plan on an item all week, and give myself five Y’s. Some days my scores were elevated because of the freebie Y’s this method gave me.

I’m going to try to be more accurate this time, and only give myself a Y for items that I actually completed. Yes, that means I’ll get some N’s because I have several weekly items that I don’t need to complete on a daily basis. I feel this will be a much more accurate representation of my true marketing efforts, though.

Care to Join Me?

I received some interest from the last program - and I see a few sales of the book in my Amazon Affiliate account, so I’m hoping that means there are more of you out there ready to join me in this round. As you’ve seen from my first program, the book has great suggestions, and I saw great results!

So, if your doing a program, I hope you’ll join along and help create some accountability for yourself! If you just started on Saturday, great! Please post your program goals and daily/weekly actions, etc. below. If you started recently (say a week or two ago) then you’ll be a bit ahead of me, but please feel free to post your program information from your first week, etc. You’ll actually be ahead of the game, but can post your progress from the relevant week.

Good luck to everyone! I hope this is a very successful month for us all!

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Category: Business, Marketing

Get Clients Now! The First 28 Days, Wrap Up

Posted by Selene M. Bowlby

on June 17th, 2008 / 2 Comments »

Can you believe it’s already been 4 weeks? Time has gone so quickly, and we’re finally at the end of the first Get Clients Now! 28 Day Marketing Program program!

I’m looking forward to seeing how everyone did. Overall, I’m very happy with my progress! I admit that it’s been difficult for me to get as many weekly and daily actions completed as I would have liked. Up until just last week, I was juggling both a full time job, as well as running this business on nights and weekends.

If you didn’t read my big announcement post, however - I finally took the freelance plunge last Friday!

I’m really looking forward to starting a second GCN program, because I will finally be able to devote the proper amount of time to my marketing efforts.

Success Ingredients - Week 4

Unfortunately, last week was such a whirlwind for me that I did not make a lot of progress on my Success Ingredients. Something that I will definitely be concentrating on the next round.

It is such a difficult habit to break, as far as pushing your own work behind that of clients. Something that I made big improvement on this last month, however I know I can still stand for much improvement here.

  1. Description of Services - Progress: 90%
    by May 30, 2008
    Missed deadline - Still In Progress
  2. Networking Venues - Progress: 60%
    by June 6, 2008
    Missed deadline - Still In Progress
  3. Blog Concept / Topics - Progress: 50%
    by June 13, 2008
    Missed deadline - Still In Progress

I’ve done best with the Description of Services - I actually have everything written up, but still have to add my new services to my main business web site. There are also several changes that I want to make to the shopping cart - basically a re-organization of services and categories, etc. that will make the cart more user friendly.

All of this is on my schedule for the week, so Description of Services should NOT be one of the items on my Success Ingredient list for the next GCN program. This is my last ditch procrastination effort, LOL. Obviously it is an extremely important item - time to start putting myself first for a change, though, so I have several blocks of time set aside this week for completing this item.

As far as Blog Concepts and Networking Venues are concerned - I’ve done quite a bit here. I have a tentative blog schedule created for the next month. I gave myself such a low percentage score, however, because there were several blog posts that I had intended to write, and they are still sitting incomplete in my Drafts folder. Yet another example of putting your own marketing efforts last (which C.J. Hayden stresses in the book that you should always make marketing the First thing that you do!)

On the Networking Venues, I’ve joined several new social media outlets this month, including Plurk which is the “new Twitter” LOL. My goals for the next program include really taking a good look at all the services I’m setup with - narrowing down which ones I feel will be most beneficial to me, and really start using them to their full potential!

Daily / Weekly Actions - Week 4

My daily actions were about average this week - some good/ok days, and a couple poor days in there as well. Several of the higher scores were again to do with C.J. Hayden’s suggestion of giving yourself a Y for an item as long as it wasn’t on your to do list for that particular day.

Overall, throughout this program, I feel my daily/weekly scores could have been a bit higher. Definitely something to improve upon next time around!

  • Total (# of 10)
    8 - 5 - 7 - 7 - 6

Program Goal - Week 4

As for the most important part of the program - the final program goal numbers, I’d say Get Clients Now! definitely delivers! Throughout the entire program, I’ve been doing great with bringing in new prospects - in 4 weeks, I’ve received inquiries from 16 new people! If that doesn’t count as Filling the Pipeline, I don’t know what does!

As of last week, I didn’t think I’d reach my “new clients” goal, but some good Karma (no, not the Plurk kind, LOL) must have come back at me, because I signed 2 more clients last week, with a definite yes from a 3rd (just waiting for the final paperwork to come through to make it official - I’m counting it here, though, because all of the hard work of working with this potential client was done during my GCN program).

  • Program Goal
    10 new prospects / 2 new clients
  • My Progress
    160% - 16 new prospects / 200% - 4 new clients

How Did Your GCN Program Go?

Now I want to know how YOU did? Did you enjoy the book? Was your first GCN program successful? Would you recommend it to other small business owners?

I definitely enjoy and recommend the book (look at my program goals above - numbers don’t lie, LOL).

If you’d like to give Get Clients Now! a shot, I’ll be starting a second program on Saturday. I’m actually on the fence as to whether I should do another Filling the Pipeline program, or if I should move onto Following Up. I think I could greatly benefit from a different stage of the Universal Marketing Cycle:

  • Filling the Pipeline
  • Following Up
  • Getting Presentations
  • Closing Sales

However, now that I will actually have TIME to market myself properly, I am very curious to see how the program will go for me if I spend the proper amount of time on my Daily / Weekly Action Items for the Filling the Pipeline program.

Needless to say, I’ll be reading up on the Following Up information, and will make my final decision by the end of the week. I hope you’ll join along!

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Category: Business, Marketing

SEO School Now In Session! New Itty Biz Ebook!

Posted by Selene M. Bowlby

on June 16th, 2008 / Add Comment »

I’m very excited to announce that Naomi and Jamie of Itty Biz have just released their very first eBook:

Note: There’s a discount code at the bottom of the post…

I was lucky enough to know about this eBook well in advance of it’s launch day (today) so I already purchased my copy last week! I can’t wait to start reading it and implementing some if not ALL of the tactics to my web site and blog.

I’ve hired Naomi twice already, with another consultation setup for tomorrow afternoon, so I have no doubt whatever expertise she’s able to share through an eBook will be invaluable to say the least.

Here are some of the things you’ll learn in SEO School:

This is direct from the Itty Biz web site below - I figured it would be best to tell you exactly what’s included rather than try to paraphrase. Naomi is, after all, a marketing expert!

  • How to figure out what you want to rank in Google for (it’s not what you think)
  • How to maximize the number of people searching for your keywords while minimizing your competition
  • When you want to optimize, and when you don’t
  • Where to find free tools — what you should pay for and what you shouldn’t
  • What to do about the Google sandbox
  • How to get creative with your SEO — it’s not just stuffing a bunch of keywords in and crossing your fingers
  • How to tell whether your niche is profitable — will you ever be able to rank for what you want?
  • Black Hat SEO vs. White Hat SEO — it’s not just for Westerns anymore
  • How to capitalize on long tail search terms — the ones that the big guys aren’t even trying for
  • Competition reconnaissance — how to know what you’re up against (Hint: ninjas are involved.)

In addition to the background stuff, you’ll come away with concrete, actionable ideas for what you can do to improve your Google ranking TODAY:

  • 8 critical optimization tricks you can start using on your own site right now. Even if you don’t know anything about SEO. Even if you don’t know anything about websites.
  • 6 ways to maximize the power of your inbound links, the thing Google looks at first

There are also two special sections at the end:

  • For Bloggers Only: The 3 reasons you NEED a blog, even if you can’t write - 7 blog-specific ways to improve your SEO
  • The Future of Google: What to know and do now so you don’t have to redo this stuff again every six months for the rest of your life.

Special Offer - $9 OFF until July 1st

For a limited time - until July 1st, 2008 - you can get $9 off the eBook with Discount Code: MovingDay

You can’t go wrong with that, now, can you? Be sure to get your copy of SEO School: How to Become an SEO Ninja today!

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Category: Business, Marketing, Web Design

Happy Father’s Day!

Posted by Selene M. Bowlby

on June 15th, 2008 / Add Comment »

Wishing all of the Daddy’s and Daddies-To-Be a very Happy Father’s Day!

I hope you are able to kick back and relax with your family today!

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Category: Personal

Taking The Plunge… I Am FREE!

Posted by Selene M. Bowlby

on June 13th, 2008 / 19 Comments »

Author’s Note: I wrote this post on Saturday, May 31, 2008. Something I couldn’t publish right then, but had to get down “on paper” to be sure I remembered my thought process. I hope it will help some of you reading, who might be going through a similar dilemma - wondering if or when it’s time to take the freelance / solo plunge. As of the time of publishing this post, everything is official - I am FREE!

Times They Are A-Changing

Big, big changes have been in the works! I am almost completely FREE!

I just finished drafting my resignation letter for my full time job of over 9 years. Yes, that’s right, I’m going to be taking the “freelance plunge” - 2 more weeks before I officially go solo and can call myself a self-employed entrepreneur.

This is something I’ve been looking forward to for such a long time now! Anyone who knows me knows of the insane hours I’ve been keeping - working 60-70 hours a week, with not more than 4-5 hours of sleep a night. All to juggle working a full time job, running my own web design business part time, and not to mention that thing called having a life - which in my case is heavily centered around an almost 3 year old.

What Made Me Decide It Was Time?

Let me tell you… this didn’t come without a LOT of preparation and thought. My poor husband has had to deal with the worst of it, LOL. My friends and family, and even general acquaintances have been so incredibly supportive. You know who you are, if you’re reading this!

My AH-HA Moment

I had my “AH-HA” moment last weekend - the Sunday before Memorial Day. I was playing outside with my daughter in the sandbox, while sitting in a lawn chair right beside her. Watching and hearing her play… looking up at the clouds floating and birds flying by in the sky… hearing the relaxing sound of wind rustling through the palm trees… watching the squirrels playing (and napping) in the trees…

A combination of things in that single moment, made me realize THIS is what it’s all about.

My husband and I moved here a few years ago - we had this house built on the lot that we picked (much more bang for your buck than where we were previously renting an apartment). It finally hit me that we moved to be in this beautiful place - to enjoy each other and our house and our lives - now with a beautiful baby girl… ok, toddler - she’s NOT a baby anymore!

In The Blink Of An Eye

I realize these last few years living here - especially since my daughter was born - have literally flown past me in the blink of an eye. This year in particular has gone by so quickly! And what was I doing? Instead of enjoying the back yard on a regular basis, I was couped up inside this office. Missing out on her growing up - missing out on LIFE!

Now, I must say that I do work from home, and it’s something I am so incredibly grateful for! I have been able to witness so many of my daughter’s “first’s” - her first smile, first bath, first time rolling over, first time crawling, first time walking… heck, even the first time she tried to get something from her Daddy (chocolate covered raisins), and then came to ask me when he said no! Where did she learn to do THAT so quickly! LOL

It’s a lot of the little things, too. Working so much now, I am constantly tired and stressed - thinking of work. So even when I’m with them now, my mind is still at least half on work, if not completely checked-out and wishing I were asleep.

But WHEN?

I had been flip flopping for the longest time, as to if or when I should take the plunge. My initial plan was to wait until the end of the year to make the big move.

I worked my butt off this year, though, and much to my surprise and joy, I realized I had reached a point where I could take the solo plunge much sooner, rather than later. Amazing! I’ve been astonished, to tell you the truth.

But is it safe? How do you know it’s time to leave a steady paycheck for something more? Well, you don’t…

I recently read an interview by Akemi with Naomi of Itty Biz. I’ve hired Naomi twice already, with some more stuff in the works! Anyway, a few weeks ago, I read an amazing interview titled “I Can’t Not Do This” - All I could say is WOW! It’s like she was talking right to me!

You’re Never 100% Ready

To quote my favorite part of the interview…

Any advice for people who dream to have
their own business and yet find it hard
to make the leap?

Make the leap before you’re totally ready. I read in a magazine once that you should never be 100% ready to have kids. If you think you’re 100% ready, you’re missing something. I think the same thing applies to business. If you wait until you’re 100% ready, you’ll be dead before you launch. Be 80% ready. Do the best you can and just go for it…

Jump and the net will appear.

Something about this quote really struck a nerve with me. I literally have the quote up on my bulletin board as inspiration!

When my husband and I were deciding when to have kids, I had said to myself that I was not 100% ready… I don’t think you truly can be! You just have to decide when you are “ready enough” and trust that the rest (knowledge of parenting at that point… running a successful business now…) will come naturally!

Well, this is a similarly life changing event, just in terms of career rather than family - although in actuality, they do all connect as part of the circle of life…

First Things First

So, here I am, on a Saturday night. Planning on a big conversation that’s about to take place at work. Not one I’m particularly looking forward to, I admit. But the outcome of which, is something that I’ve been dreaming about for such a long time now!

It’s time to put me and my family first. I deserve this! I’ve worked hard, and I deserve to be successful.

I’m so ready for this move, and can’t wait to start this new phase of my life.

I hope you’ll join me for the ride! :)

Author’s Note: I can’t end this post without linking to the great article that Naomi just published yesterday with some amazing advice on starting a home business. THANK YOU, Naomi! You made my day with your post, and to be honest I even welled up reading it. Thank you for Everything!

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Category: Business, Personal, Work / Life Balance

Get Clients Now! The First 28 Days, Week 4

Posted by Selene M. Bowlby

on June 8th, 2008 / 2 Comments »

Welcome to Week 4 of the Get Clients Now! 28 Day Marketing Program!

We’re in the home stretch now! Just 1 more week left to finish up on those Success Ingredients, and to reach your program goal. How is everyone doing this time around?

Success Ingredients - Week 3

Although I’m continuing to make process on all of my Success Ingredients, I have not yet accomplished my goals for these items on time! I’ve got 1 week to finish up, so I know I’ll be a busy little bee this time around!

  1. Description of Services - Progress: 90%
    by May 30, 2008
    Missed deadline again - Changing goal to June 13, 2008
  2. Networking Venues - Progress: 60%
    by June 6, 2008
    Changed goal last week to June 13, 2008 to allow time for #1 above
  3. Blog Concept / Topics - Progress: 50%
    by June 13, 2008

Daily / Weekly Actions - Week 3

Not bad this week. I almost feel like it’s cheating when GCN lets you give yourself a Y for an item you didn’t do, as long as you hadn’t planned on doing it that day. Again, I’d say this is a motivational tactic. Anyway, not too bad last week in terms of my total number of completed daily/weekly actions.

  • Total (# of 10)
    8 -7 -6 -7 - 7

Program Goal - Week 3

Going by my results on the “new prospects” portion of the goal, Get Clients Now! definitely delivers! I’m always amazed by how the daily and weekly actions in my “Filling the Pipeline” program does SO well!

  • Program Goal
    10 new prospects / 2 new clients
  • My Progress
    140% - 14 new prospects / 50% - 1 new client

As far as new clients, I’m half way there - good, but I’d love to get 1 additional client this week, so I’d be at 100% on this area, too. What I realize is that the goal of signing a new client really is more for the other stages of the Universal Marketing Cycle. Specifically the area on Closing Sales.

  • Filling the Pipeline
  • Following Up
  • Getting Presentations
  • Closing Sales

I will be focusing my next program on Following Up, however, as I want to learn as many techniques as possible from all 4 stages. Anyway, the numbers above definitely show that the program works to help Fill the Pipeline by bringing in new prospects!

I’d say the numbers speak for themselves, as far as whether GCN actually works or not! To be honest, what I really need to do is focus on the other stages of the Universal Marketing Cycle.

How Was Your Week 3?

For those of you following along this time around - how did you do last week? Do you think you’ll reach your program goal by Friday? Please share in the comments below!

By the way, the next program which will be starting on Saturday, June 21st - so you still have a few more weeks to decide if you like what you see and want to get the book and give it a shot, too!

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Category: Business, Marketing

Get Clients Now! The First 28 Days, Week 3

Posted by Selene M. Bowlby

on June 1st, 2008 / 2 Comments »

Welcome to Week 3 of the Get Clients Now! 28 Day Marketing Program!

Now that we’re halfway through the program, how is everyone doing? I think Nicole is the only other person joining along on the actual program, lol - but if you’ve been reading our progress thinking about joing in on the next program, I wonder what your thoughts are?

Success Ingredients - Week 2

Something I neglected to write an overview on last week (oversight on my part) was my success ingredients. One of my deadlines was Friday, and I missed the boat… I’m 85% on that item, so I know I have to play catch-up this week.

Overall, I’m making progress on all of them, though, so I still think I can reach these goals by the end of the program.

  1. Description of Services - Progress: 85%
    by May 30, 2008
    Missed deadline - Changing goal to June 6, 2008
  2. Networking Venues - Progress: 35%
    by June 6, 2008
    Changing goal to June 13, 2008 to allow time for #1 above
  3. Blog Concept / Topics - Progress: 25%
    by June 13, 2008

Daily / Weekly Actions - Week 2

I suppose I don’t need to bore you with the specifics of each daily item, lol - the totals should speak for themselves…

  • Total (# of 10)
    10 - 8 - 5 - 2 - 6

I’m happy to say that I rocked it on Monday! Of course, that was a holiday, which meant I had all day to market myself. Thursday was obviously a very poor day in terms of GCN. There was a LOT going on that day for me, though (announcement on that in the weeks to come, so stay tuned!)

Program Goal - Week 2

As for overall progress of my Program Goal… I’m doing great! Way past the half way mark!

  • Program Goal
    10 new prospects / 2 new clients
  • My Progress
    110% - 11 new prospects / 50% - 1 new client

I’d say the numbers speak for themselves, as far as whether GCN actually works or not! To be honest, what I really need to do is focus on the other stages of the Universal Marketing Cycle.

  • Filling the Pipeline
  • Following Up
  • Getting Presentations
  • Closing Sales

I’m more than right on with new prospects, which is my goal with this program - Filling the Pipeline. Actually signing new clients are more along the lines of Closing the Sale, which is the last program.

For those of you following along, my next program will be geared towards Following Up, as I want to work through each of the stages in the Marketing Cycle. But of course, you can do any of the programs - whichever is the area you feel most necessary to furthering your business. In my case I did several Filling the Pipeline programs.

That’s the beauty of the program is that you can custom tailor your program(s) to exactly what you need.

How Did You Do In Week 2?

Please post an update below to let us know how you’re doing at the half way point. And if you’ve been reading along - what do you think? Does it seem like a worthwhile process?

I hope you’ll join along in the next program which will be starting on Saturday, June 21st.

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Category: Business, Marketing, Uncategorized